Rimini might be synonymous with its sprawling beaches, but there's more to this city than that endless stretch of sand. The Riviera is iconic, yes, but to understand Rimini's many layers, it's worth looking beyond the beach towels and gelato stands. The neighbourhood you choose will shape your experience — pick wisely.

## Where to stay

**San Giuliano, not Marina Centro.** Marina Centro is the hub of hotels and beach clubs, but it's also where the tourist crush peaks. San Giuliano, on the northern side of the port canal, offers a quieter, more authentic Rimini vibe. Here, you'll find colourful fishermen's houses and the gentle buzz of Via San Giuliano with its outdoor trattorias and street art dedicated to Fellini.

**Borgo San Giovanni for history lovers.** This area, south of the Arco d'Augusto, is where Rimini's Roman roots are most evident. Wander through Via IV Novembre to see remnants of ancient walls, and have a coffee at Caffè Commercio to soak up the local atmosphere. Skip the generic beachside cafés and embrace the history.

**Centro Storico — the heart of it all.** If Rimini's medieval past intrigues you, Centro Storico is your spot. The cobblestones of Piazza Cavour lead you past the Tempio Malatestiano and the bustling Mercato Coperto. Stay near Castel Sismondo for easy access to cultural events and quieter streets at night.

## When to go

Late spring and early autumn are ideal, avoiding the peak summer heat and crowds. July and August see a tourist surge; if you can, plan around it to enjoy a more laid-back Rimini.

Every neighbourhood in Rimini has its charm, but choosing the right base will enhance your trip. As always, consult with the local concierge for the latest openings and hidden gems. Buon viaggio!