Riccione might scream beach, but it’s not just about sunbeds and the Adriatic coast. This is where Italians come to play, blending seaside relaxation with serious style just a notch south of Rimini. Your choice of neighbourhood here could pivot from pure beach bum to Italian chic, and knowing where to land makes all the difference.

## Where to stay

**Viale Ceccarini, not Viale Dante.** Start here if you crave the beating heart of Riccione. Viale Ceccarini is the city's bustling core, where high-end Italian fashion stores meet lively cafés—Lauretta Café is a must for a morning espresso. It’s perfect for people-watching, with a gelato in hand from Gelateria Panna & Cioccolato.

**Alba for the local vibe.** Just east of the train station, Alba offers a glimpse into Riccione's daily life, away from the tourist fray. The streets are quieter, punctuated by family-run trattorias and piazzas where local kids play soccer. It's less showy, more authentic, and ideal if you want to experience a slice of true Italian life.

**Marano for nightlife.** If your idea of Riccione involves dancing under the stars, Marano is your scene. Known for its beachside clubs like Musica and Opéra Beach Club, this area transforms after dark. Just a short ride north from central Riccione, it's where the party really kicks off.

**Avoid the northern outskirts.** The stretch creeping towards Rimini lacks the character and local flair of Riccione's core. It's a long walk from the main action and feels disconnected; skip it unless you want to spend extra on taxis.

## When to go

June or September—when the sun is still warm but the crowds have thinned. August sees peak Italian holidaymakers, so the sand and streets are packed.

Dive beyond the beach at Riccione and consult your concierge to pinpoint the perfect locale. Whether it’s fashion, local life, or nightlife you seek, your ideal Riccione awaits. Explore, ask around, and let the city surprise you. Always with a gelato in hand, of course.