Aichi Prefecture is often overshadowed by its bigger sisters Tokyo and Osaka, yet it quietly boasts a tapestry of cultural and historical gems. Skim beyond the obvious Nagoya hubs to find neighbourhoods where the locals sip coffee, the markets still feel authentic, and the museums offer a genuine peek into Japan's rich mosaic.

## Where to stay

**Nagakute, not Nagoya Station.** Nagoya Station can be overwhelming, with its dizzying array of shops and crowds. Instead, find a spot in Nagakute. It's home to the charming Iroganeyama Historical Park and Aichi's art museum haven, the Toyota Municipal Museum of Art. It's quieter, more refined, and the perfect base to explore beyond the urban sprawl.

**Arimatsu, not Sakae.** While Sakae is the glitzy heart of Nagoya's shopping and entertainment scene, Arimatsu offers a different story — its Edo-era buildings are a testament to the town's rich textile history. Wander along Honmachi Street, where artisans still ply their trade, and you'll witness the area's true cultural fabric.

**Okazaki, not Kanayama.** Skip Kanayama's typical urban chaos and stay in Okazaki instead. Known for Okazaki Castle and its beautiful cherry blossoms in spring, it has a local feel that resonates with Japanese history. Try a morning stroll by the river or visit the Hatcho Miso factory for a taste of authentic local cuisine.

**Inuyama, not Osu.** Osu's bustling streets have their appeal, but Inuyama offers something more quaint and culturally rich. Visit the Inuyama Castle, one of Japan's oldest. Take a leisurely walk along the Kiso River or explore the Urakuen Garden to feel the pulse of traditional Japan.

## When to go

Late March to early April offers cherry blossoms without the frenetic peak season rush. October presents mild weather and the changing autumn leaves — a visual treat.

Ask the concierge about local festivals or hidden gems along your route, or simply wander with intent. The real Aichi unfolds in quiet streets and local haunts, waiting for you to discover its understated charm. Check out nearby cafes and bookshops for a slice of daily life.